Services
BRAND STRATEGY | NAMING | BRAND IDENTITY | WEBSITE
Client
DEICORP
A new place brand for a mixed-use residential and retail precinct, created to give Tallawong Village a clear identity, stronger sense of place and more distinctive role within Sydney’s expanding north west. The challenge was to shape a brand that could express connectivity, community and everyday liveability, while working consistently across marketing, environment and digital touchpoints.
The result was a place-led identity system with the clarity and flexibility to work across website, brochure, display suite, signage and wider communications. More importantly, it showed how brand can help people understand not just what a development is, but what it is trying to become.
