Lloyds Banking Group

Lloyds Banking Group is a leading UK financial services provider, home to household names like Lloyds Bank, Halifax, Bank of Scotland, and Scottish Widows. As one of the largest companies in the FTSE 100, it needed a clear system for how each brand in its portfolio moves in a motion and digital space. The challenge was to create a cohesive framework that allowed each brand’s assets to move independently while maintaining a unified system.